USA Ball Hockey set to grow the sport with new partnership
USABH and The EMPowerplay Project Form Strategic Partnership to Promote the Expansion, Popularity and Availability of Ball Hockey Play Throughout the U.S.
USA Ball Hockey has joined forces with the EMPowerplay Project to dramatically expand the landscape of Ball/DEK hockey in the United States. The alliance will escalate USABH’s efforts to support communities by organizing programs that develop players, coaches, officials, and facilities.
The EMPowerplay Project is an emerging youth sports initiative whose mission is educating, motivating and ultimately empowering kids (and young adults) through the participation of sports. EMPowerplay facilitates the implementation of state-ofthe-art, multi-use hockey rinks across the country, ultimately enabling the introduction and growth of Ball/DEK hockey to millions of kids and people who for whatever reason never had the opportunity to try the sport before.
The objective of the strategic partnership is to grow the awareness and participation of Ball/DEK hockey in conjunction with developing a network of standardized, sanctioned rink facilities throughout the country.
USABH will promote and endorse EMP rinks and ideology to all existing teams and leagues as well as all future USABH affiliate franchises, teams and affiliates. EMP will include, promote and endorse USABH to their rink development partners in need of programming support as a one-stop resource for registration, coaching, resources, etc…
“The EMP/USABH Alliance will exponentially help us raise the bar and grow ball hockey in America,” said Chris Banks, President USABH. “Their passion resonated with our leadership and along with setting a rink standard for all levels of USABH participants, we will greatly benefit from their expertise in branding, marketing communications and development.”
“Our goals of putting a hockey stick in every kid’s hands and helping to nurture inclusivity within the game and youth sports in general aligns well with USABH” said Kelly K, Founder and CEO of EMPowerplay. “We are thrilled to be teaming up with USA Ball Hockey and embarking on this journey together”.
